Have you ever been faced with the perfect storm of bad news, and wondered how you were going to get back on track?
Do you feel like the key to creating a sustainable future for your magazine is diagnosing and dealing with the root causes of your business struggles? But where to start?
With ad sales down, costs rising, readers drifting to other platforms … you need a plan, and you need it fast.
Turnaround specialist Sharon McAuley will unveil powerful turnaround strategies used by media companies of all types and sizes, to overcome challenges and achieve lasting success.
In this session, you’ll learn how to:
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Diagnose Root Causes: Identify the underlying issues hindering your business’s performance
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Implement Effective Cost-Cutting: Reduce expenses without sacrificing value or future growth
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Boost Revenue: Focus on strategies that will increase reader-supported funding and increase ad sales
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Lead Through Change: Motivate your team and stay focused
Don’t miss this session with real-world magazine case studies to help you learn from success!
Sharon McAuley has worked with and consulted for magazines of all types and sizes, including consumer, business, art and literary. The examples in this session will draw from across the spectrum of magazine types, challenges and solutions, and everyone is welcome to participate.
Check out Sharon’s other session at MagsWest2024, A Step-by-Step Framework for Strategic Planning (That Actually Works!)
