Where BC’s Magazine Industry Comes Together

Android AI robot speaking at the press conference
Sandra E. Martin - credit unknown
Sandra E. Martin, The Globe and Mail is photographed on June 21, 2022. Fred Lum/The Globe and Mail.

AI and Journalism: Navigating a Rapidly Changing World

Artificial intelligence is evolving at lightning speed, and while it offers magazine professionals immense potential for innovation and efficiency, it also presents ethical challenges and concern over deep fakes and content theft. For magazine audiences, the proliferation of AI may raise suspicion and devalue original, traditionally produced content.

In this keynote, Sandra E. Martin, Standards Editor at The Globe and Mail and longtime magazine editor, will walk us through the risks and ethical concerns associated with AI use by bad actors (such as leveraging AI to create realistic but fake content and websites), where AI is currently already being used by media companies in content and administrative management, as well as how to retain and rebuild audience trust.

Using real-world examples, Sandra will help ground attendees in an up-to-the-minute understanding of the landscape, how these issues are affecting the overall media ecosystem and how to navigate the next phase of this massive shift in society, the industry and our businesses.

This is a must-see keynote for anyone concerned with the future of journalism, from writers to visual artists, publishers and editors.

Watch a preview message from Sandra.

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Magazines West 2024 Conference

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