There is hope! Yes, magazines are finding it harder than ever to renew paid subscribers and to find new ones. Between changing reading habits, attention span, household economics and the cost of subscription campaigns, it can feel like a sisyphean task to review your circulation file every month. But Canada is full of high-quality independent cultural magazines, with teams that are passionate about their content and relationship to their audience! Understanding how to use traditional subscriber methods, nurturing cooperation with other organizations, and out of the box thinking, are helping many small magazines survive and thrive.
In this hour, circulation expert and publisher Eithne McCredie (Literary Review of Canada) will share some circulation tools, benchmarks and ideas for creating opportunities to grow and sustain your audience. What are other magazines doing to acquire and renew subscribers? What is the state of newsstand and single copy sales, especially for small circulation magazines?
This session is tailored for cultural magazines, but all are welcome to attend. We welcome questions in advance, so please bring your materials for sharing and critique.
Eithne will also be available for Magazine Doctor one-on-one consultations. Sign up! Space is limited.
