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  • About Magazines West
  • Schedule
  • Sessions
  • Speakers
  • Sponsors & Funders
  • Register Now

Helping Your Readers Find You: Patrick Sauriol on MagsBC and Geist’s Pilot Project on Discoverability

Patrick Sauriol, Digital MarketerYou know they’re out there on the Web: the readers you want to reach. But how do you bring them to you without spending a lot of time or money, or without needing a PhD in analytics and digital marketing?

As a freelance consultant for companies seeking a digital strategy to grow their business, Patrick Sauriol will discuss how to approach a discoverability digital project for a website using SEO, social media, conversion optimization and other strategies, report how it was executed with MagsBC and Geist, and make recommendations for other small organizations and publications considering a coordinated approach to improving their presence online and increasing their readership. 

All Sessions

  • Linda Solomon Wood, CEO of Observer Media Group and founder and editor-in-chief of the National Observer

    Thursday Evening Keynote: How Vulnerable is Canada to Fake News? with Linda Solomon Wood

    Orchestrated campaigns to amplify false and divisive narratives are already active in Canada. These campaigns act like infections in the body politic and the situation is likely to get worse as we head into a federal election and as controversial issues become weaponized by domestic and foreign actors. Linda Solomon Wood, founder and editor-in-chief of […]

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  • Emilee Gilpin, multimedia journalist, National Observer

    Friday Morning Keynote: The Power of Representation with Emilee Gilpin

    Times are tense and it isn’t difficult to feel negative, hopeless and distraught about the state of the world. Working for a semi-mainstream news outlet in Canada, Emilee Gilpin, a multimedia journalist with National Observer, has seen that difficult balance between telling the stories that matter, both holding truth to power, raising red flags about ongoing human […]

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  • Taryn Hardes, Digital Marketer and Freelance Social Media Strategist

    Social Media Doctor Consultations with Taryn Hardes

    Is your social media a bit anaemic? Do you want to get more likes, grow your community, drive more traffic to your website, or have other goals you can’t seem to reach? Are you concerned about wasting time on techniques that may not work? Book a half-hour appointment at the registration desk with Social Media […]

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  • Erin Brenner, publishing, digital, marketing, editing

    Copyediting 2.0: Editing in the Age of “Post It Now or Lose Your Audience” with Erin Brenner

    Focuses on specific techniques for streamlining, triaging, and repurposing work for online publications with tight deadlines.

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  • Phoebe Wang, writer, poet, educator, mentor

    Supporting Asian Canadian Writers Panel with Phoebe Wang

    As the category of “Asian Canadian” identity is a complex and evolving one, so are the supports required by those writers who self-identify as such. This panel will discuss the legacy of activism and the historical racism that underpin the formation of the “Asian Canadian Canon” and suggest ways to promote and support the current […]

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  • Barbara Woolley, partner, Hamby & Woolley, magazine designer

    Seeing is Believing: Magazine Design Trends with Barbara Woolley

    Will feature a range of titles, both established and “qUirKy,” to show current trends and leading-edge design in magazine publishing.

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  • Kalina Kolarova, Social Media Community Manager, RTOWN

    Optimize Your Workflow: How to Create Efficient and Effective Facebook Ad Campaigns with Kalina Kolarova, RTOWN (1.5-HOUR LAB)

    A hands-on computer lab on how to create Facebook Advertising campaigns that can be easily duplicated and optimized, saving time and resources.

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  • Sarah Veness, web developer, instructor

    First Impressions: A Workshop on Optimizing Your Visual Content and Website Online with Sarah Veness (4-HOUR LAB)

    Why does my website look great on my laptop but terrible on my phone? What’s the difference between png, jpeg and svg and why should I care? This workshop aims to demystify working with visual content on the web. Sarah Veness, a developer at Shopify, will ensure you’ll walk out of the room with a strategy, […]

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  • Q&A

    Funder Q&A with Creative BC

    Christine Chiu, program analyst, and Erika Kumar, business analyst, development from Creative BC, an economic development agency, will be in attendance to take questions and talk about various funding and support programs for the BC magazine industry. This is a free session; attendees need only registerin advance. All Sessions

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  • Shelley Arnusch, senior editor, Avenue Magazine, journalist, writer

    The Unappreciated Art of Writing Short with Shelley Arnusch

    Long-form features get all the glory, but short pieces are the glue that holds magazines together. Avenue magazine Senior Editor Shelley Arnusch shares her tips and tricks for improving your short game and creating engaging, interesting and readable copy in 400 words or less. The seminar is intended for new and seasoned magazine writers and communicators and will cover: […]

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  • Erin Brenner, publishing, digital, marketing, editing

    Maximize Your Digital Marketing: Making a Big Splash with a Small Team with Erin Brenner

    How to craft a solid marketing campaign for your magazine that minimizes time and cost without sacrificing results

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  • Curtis Gillespie, Eighteen Bridges, narrative journalist

    The Art (and Science) of the Interview with Curtis Gillespie

    Whether you are writing a short newspaper article, a lifestyle article, a travel piece or a major long-form narrative, talking to the right people and getting what you need from those conversations will often dictate the success or failure of your story. We spend a considerable amount of time learning how to write and how […]

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  • Phoebe Wang, writer, poet, educator, mentor

    Building Good Working Relationships with Emerging BIPOC Writers with Phoebe Wang

    Recognized writer, poet, educator and mentor Phoebe Wang will outline the barriers black, indigenous, and peoples of colour (BIPOC) writers face within Canadian publishing and suggest strategies to overcome them through creating opportunities and nurturing new voices from underrepresented communities without tokenization. She will also discuss the interrelated role of mentoring, editing and publishing, ways editors […]

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  • Curtis Gillespie, Eighteen Bridges, narrative journalist

    Punching Above Your Weight: Narrative Journalism for Smaller Magazines with Curtis Gillespie

    Editor at Eighteen Bridges and winner of seven National Magazine Awards, Curtis Gillespie will lead you through the ways and means of editing a smaller magazine so that it reads big.

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  • Patrick Sauriol, Digital Marketer

    Helping Your Readers Find You: Patrick Sauriol on MagsBC and Geist’s Pilot Project on Discoverability

    You know they’re out there on the Web: the readers you want to reach. But how do you bring them to you without spending a lot of time or money, or without needing a PhD in analytics and digital marketing? As a freelance consultant for companies seeking a digital strategy to grow their business, Patrick […]

    READ MORE
  • Jennifer Bird, executive publisher, Fly Fusion Magazine

    America-Bound: What’s Involved in Selling and Distributing Your Magazine in the U.S. with Jennifer Bird and Scott Bullock (3-HOUR WORKSHOP)

    Fly Fusion is a Canadian magazine success story. From humble beginnings at an Alberta trade show to a multi-media platform of products, including a TV show, an international film festival, and an award-winning magazine, to blogs, Instagram and Facebook, Fly Fusion is a niche magazine that navigated turbulent times from 2004 to 2019 and built […]

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  • Sarah Hoyles, podcasting, content and communications consultant

    Podcasting Workshop with Sarah Hoyles (4-HOUR LAB) – FULL – REGISTRATION CLOSED

    Using a mix of theory, case studies and hands-on practice in this workshop, podcasting, media and communications consultant Sarah Hoyles will teach you the basics of how to create and edit podcasts and get them in front of your audience. This workshop will be held in the PC lab at UBC Robson Square on the Saturday […]

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  • Ian MacKenzie, media activist, filmmaker, crowdfunding expert

    The Art of Crowdfunding with Ian MacKenzie (3-HOUR WORKSHOP)

    Filmmaker and media activist Ian MacKenzie demystifies the world of crowdfunding and leave you with concrete strategies for your own campaign.

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The Magazines West Conference is presented by

The Magazines West Conference is presented by