America-Bound: What’s Involved in Selling and Distributing Your Magazine in the U.S. with Jennifer Bird and Scott Bullock (3-HOUR WORKSHOP)
Fly Fusion is a Canadian magazine success story.
From humble beginnings at an Alberta trade show to a multi-media platform of products, including a TV show, an international film festival, and an award-winning magazine, to blogs, Instagram and Facebook, Fly Fusion is a niche magazine that navigated turbulent times from 2004 to 2019 and built an amazing brand. Learn how a niche Canadian magazine became a force of nature in the highly competitive USA market.
Scott Bullock, a veteran circulation expert with experience in both Canada and the United States, and Jennifer Bird, executive publisher of the award-winning Fly Fusion magazine, one of North America’s most popular fly-fishing magazines and a publication that continues to make significant gains in the US market, will walk attendees through the process, pitfalls and opportunities of marketing and selling a magazine in the United States.
Magazine publishers will come away with a better appreciation of what’s involved in expanding their market to the U.S., what their magazine needs to do to become export-ready, and whether it’s right for their publication.
This workshop will be held on the Saturday of the conference (March 2).