Advanced Graphic Design for Magazines Workshop, with Carley Hodgkinson
Your readers are savvy and sophisticated visual communicators. They want to see design in everything they consume, and, yes, they do judge a book – or magazine – by its cover. Chances are, you’re juggling many hats, and there’s never enough time to get to the nitty-gritty of your publication’s graphic design.
In this session, dive deep into smart, distinctive editorial design, from advanced layouts, page and typographic hierarchies, font choices that will set you apart, and recent trends that will have you inspired and dying to run back to your InDesign templates. Carley Hodgkinson can help you identify those few measured tweaks that can quickly elevate your magazine’s design profile – and solve internal production workflows at the same time.
Covered in this workshop:
- Smart font choices
- When to take risks
- Advanced grid / use of negative space
- When to stick to the grid, and when to loosen the reins
- Visual hierarchy, POV
- Type hierarchy; find a rhythm with your font sizes and stick to it
- Being minimal/clean without being boring
- Marry the promise of the cover to your inside spreads
- Colour stories
- Marry image to content, font to content
- No budget for illustration or photos? Use display type as image
- Create structure, and from structure, play with breaking the elements and principles of design (esp. with scale, rhythm, and balance)
- Design trends (plus design forecasts)
Carley Hodgkinson has worked as an agency designer and run her own graphic design business, with clients ranging from Artspeak to BC Hydro, and is now program head of the Graphic Design for Marketing degree program at Kwantlen Polytechnic University.